Category: General

I remain stunned that MySpace is still as slow as it is. Do people really have that much time to sit there and wait for this thing to load?

How to Convert a Visitor in Under 8 Seconds One of the keys to persuasibility is having a product that’s so obviously superior that if everyone knew what the CEO knew, they’d buy it. Most businesses we help have a really good product/service, but many can’t figure out the unique value or aren’t persuaded themselves. […]

(warning, annoying as hell video advert on that link – with audio – are you guys nuts?) i-Technology Viewpoint: Are We Blogging Each Other To Death? @ WEB 2.0 JOURNAL: [T]his is a prime example of what my old Cambridge friends would call self-iteration. In other words, Carr himself skims along the surface in his […]

Interview with the team lead of Google’s Website Optimizer over at Clickz: Google Website Optimizer, Part 1: What the tool does is allow you to instrument the page so that you can test a whole variety of ideas. So you aren’t limited to picking just one of a few design mockups. You can literally test […]

(via) Since Shiny Media’s $4.5m funding just under three months ago, they’ve pushed ahead with launching more niche web sites. One of the latest is Dollymix.tv, which they describe as “an intelligent women’s online magazine for the blogging generationâ€?. In Shiny’s ongoing mantra of providing great news and commentary, but not taking itself or the […]

Victor Keegan: To the average Joe, blogs aren’t cutting it If there is lesson here it is that blogging, for all its undoubted success in politics and the arts, hasn’t taken off in a way that many people, myself included, thought it would. Of course, a lot of people who don’t blog themselves are still […]

The Blogosphere, Where a Tawdry Culture Goes to Die: Before you can expect a bunch of utterly spoiled, self-indulgent bloggers (i.e. the kind who indulge in their online mudslinging) to practice civility, you might try restoring a bit of it to what passes for civilization these days. Civility is all about self-restraint. It’s not about […]

Bob Bly confesses: My dirty little secret — at least as far as business is concerned — is that I’ve never had a business plan. I think the whole idea of “write a business planâ€? is, frankly, overrated. Your time and money would be better spent actually selling … rather than blathering in a plan […]

Notes From the E-Mail Field: “With so little of the subject line appearing on a BlackBerry, you must make those first 15 characters count. My sense is the more businesslike those first few words, the better. Try using subject lines such as “Action Item,” “Reminder,” and “Comments Due” to catch the attention of an on-the-go […]

Via Bly: One technique Clayton teaches: address the reader’s skepticism in the headline instead of promising a big benefit. His example: a promotion for a nutritional supplement to improve vision that began with the headline, “Why Billberry and Lutein Don’t Work.â€?