Bob Bly confesses:
My dirty little secret â€” at least as far as business is concerned â€” is that I’ve never had a business plan. I think the whole idea of â€œwrite a business planâ€? is, frankly, overrated. Your time and money would be better spent actually selling â€¦ rather than blathering in a plan document on ways you THINK you should sell.
This connects with my earlier post that Planning Is Not Progress.