Normal People Choose Their Friends Over Blogs

Victor Keegan: To the average Joe, blogs aren’t cutting it

If there is lesson here it is that blogging, for all its undoubted success in politics and the arts, hasn’t taken off in a way that many people, myself included, thought it would. Of course, a lot of people who don’t blog themselves are still part of the movement through reading them or adding comments of their own at the bottom. But that doesn’t alter the fact that the act of blogging is turning out to be more of a spectator sport than we originally thought. Social networkers, late arrivals on the scene as a mass movement, prefer to communicate directly with others in their chosen groups such as MySpace, Facebook, Bebo and all the others rather than blog or even email each other.