Portfolio of work

Current Position

Global mobile ad network and mobile tech company.

Product Launch

Launch of the Lifetime Value Platform

Newsletter

Mobile World Congress

Promotion for industry’s biggest tradeshow.

Newsletter issue promoting event

Party/RSVP invite landing page

Thanks for RSVP’ing page

Landing Pages for Events and Content Marketing

Webinar with Forrester Research (click for full view)

Initial registration page

‘Thanks for registering’ page

Event listing on Facebook

‘Here’s the recording’ email sent afterwards

Landing page updated to generate leads for evergreen content

‘Thanks’/success page updated as well.

Mobile Trends 2013 Guest Blog Series

Scored high ranking for relevant search terms with a crowdsourced mobile trends series towards the end of 2012. Full series.

Release of the Inspiration Issue

A virtual and printed book showcasing the best research and case studies of the previous year. Design by internal design staff. Research by internal research team.

Virtual version created by webdev team. Contact form at the end implemented to connect to Marketo lead capture and Salesforce CRM system.

Several pages remixed as Facebook photo albumto bring more attention to the content.

Related updates programmed over 20 days posted to Twitter, Facebook, Google+ and LinkedIn.

Examples from Twitter:

Examples of various Timeline cover photos used on Facebook for events and promotions.

Get Satisfaction

Customer support forum and platform.

Product Announcement

Premium feature extended to standard plans Blog post announcing the updated service plans spoofing an Oprah giveaway.

Success Stories and Case Studies

Constantly growing set of case studies showcasing top customers. Full library of case studies on GetSat site.

Love Your Customer Awards

Highlighting top customers including Pampers, Carmex and AMC Theaters.

Press release on Marketwire.

Blog post:

Newsletter:

Facebook Photo Album: Turned each award into a photo and excerpt. Click below to view album on brand Page:

Lunchbox Promotion to Internal Salesforce Staff

Before Dreamforce, Salesforce.com’s annual conference, the Salesforce sales team that are resellers for the GetSat app were given ‘survival kits’ featuring the GetSat robot mascot, Jargon.

Jargon the robot mascot at the Dreamforce conference:

Infographics

Series of infographics posted on the blog netted constant stream of traffic for lead gen and brand visibility. Great hook for PR team in between announcements and larger releases.

2011 Holiday Card Infographic

Worked with Column Five design studio and database administrator to collate stats and traffic for the year, used as December 2011 newsletter, blog post and Facebook album. Infographic: (click for full-size)

Facebook photo album

Localization Release

GetSat app available in seven new languages. Press release on Marketwire. Newsletter sent to customers and prospects:

T-shirts created for GetSat Staff and sent to third-party translation vendor:

TypePad/Six Apart

TypePad blogging platform (consumer/small business). Now part of SAY Media.

‘Professor Wibbels’ user training

Ongoing series of product training videos also included monthly call-ins:

Webinar series for small business users

Five sessions over five weeks. I helped curate the full syllabus and also led the final session:

Keas

Social game for corporate wellness.

Content Marketing

Industry-specific content assets used as teaser to fill sales pipeline. Opt-in forms hosted on Unbounce for design optimization and routed into Marketo and Salesforce for sales team follow-up, qualification and product demo. Example of a ‘white paper’ download, design by AndCulture design studio

: Putting the Human Back in Human Resources

White paper chopped up into slides for use as a Facebook photo album on the brand Page:

White paper chopped up into slides and used as Pinterest content:

Infographics

Topic-relevant infographics for lead gen, traffic generation and to communicate brand voice. Here’s the most popular one about Facebook in the workplace. Design by Column Five studio. Click below to see it featured on Mashable:

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