Tweak Your Reader’s Skepticism in Ezine Subject Lines and Post Headlines

Via Bly:

One technique Clayton teaches: address the reader’s skepticism in the headline instead of promising a big benefit. His example: a promotion for a nutritional supplement to improve vision that began with the headline, “Why Billberry and Lutein Don’t Work.â€?

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About Andy Wibbels

Andy is an award-winning blogger and author of the book Blogwild! A Guide for Small Business Blogging. His work has been featured in The Wall Street Journal, USA Today, Entrepreneur, Wired, Business Week, Forbes, and other national and international media. He was worked at several San Francisco startups including Get Satisfaction, SAY Media, InMobi, Keas, and Mindjet. Currently, Andy is Director of Marketing at Lucidworks. Tw · Fb · G+ · Li

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