Split-Test Your Landing Pages with Google Website Optimizer

Interview with the team lead of Google’s Website Optimizer over at Clickz:

Google Website Optimizer, Part 1: What the tool does is allow you to instrument the page so that you can test a whole variety of ideas. So you aren’t limited to picking just one of a few design mockups. You can literally test hundreds, if not thousands, of versions of a page.

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About Andy Wibbels

Andy is an award-winning blogger and author of the book Blogwild! A Guide for Small Business Blogging. His work has been featured in The Wall Street Journal, USA Today, Entrepreneur, Wired, Business Week, Forbes, and other national and international media. He was worked at several San Francisco startups including Get Satisfaction, SAY Media, InMobi, Keas, and Mindjet. Currently, Andy is Director of Marketing at Lucidworks. Tw · Fb · G+ · Li

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