Obvious Superiority Key to the Quick Persuasion

How to Convert a Visitor in Under 8 Seconds

One of the keys to persuasibility is having a product that’s so obviously superior that if everyone knew what the CEO knew, they’d buy it. Most businesses we help have a really good product/service, but many can’t figure out the unique value or aren’t persuaded themselves. Unfortunately, there are businesses beyond help simply because they have a lousy product/service and all they have to compensate is a lot of marketing. Marketing only accelerates the inevitable–and, especially these days, the speed of word-of-mouth will catch up with your business one way or another…. LifeLock CEO Todd Davis had me pulling out my credit card in 8 seconds flat and sharing the site and LifeLock service with several others. Todd’s trick: mastering the first mental image.

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About Andy Wibbels

Andy is an award-winning blogger and author of the book Blogwild! A Guide for Small Business Blogging. His work has been featured in The Wall Street Journal, USA Today, Entrepreneur, Wired, Business Week, Forbes, and other national and international media. He was worked at several San Francisco startups including Typepad, Get Satisfaction, SInMobi, Keas, and Mindjet. Currently, Andy is Director of Marketing at Lucidworks. Tw · Fb · G+ · Li

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