Category: General

  • WIIFM and Social Media

    The 3i blog looks at the classic What’s in it for me? stance and marketing via social media channels: With the new age of social media, any type of outreach efforts must answer two questions to be relevant and impactful: “What’s in it for me?” & “How will it provide value to my network?”. … You […]

  • Agents for Dead Celebrities

    The ultimate personal brand lives on long after the person is gone. Great 60 Minutes segment on agents who represent deceased celebrities, artists, authors and athletes.

  • Digital World and Social Media Changes What Is “Real”

    From Toby Bloomberg: Here are 5 questions that might help you find the secrets to make your next social media magic act “real.” 1. What is real for our customers? Books. An eBook, an iPad or Kindle book or a hard copy ‘dead tree’ book? 2. What is real for our customers? Relationships. Relationships begun […]

  • How MySpace Beat Friendster, How Facebook Beat MySpace

    Downtime, data centers and gross incompetence:   José Carrilho August 7, 2010 at 12:01 pm Hi, Among several facts that didctate the success of social networks, is one that I find influent: the media. Like social networks have influence nowdays, also the number of users and visits that they get is conditioned by how and […]

  • Google Analytics Cheatsheet

    I love love love Google Analytics because it is powerful and free and provides endless amounts of data for me to tease out and analyze. Getting started with Google Analytics can be overwhelming because there’s so many things to track. Here’s a cheatsheet mindmap to show you where everything ‘sits’ in the Google Analytics interface. […]

  • Facebook Cheatsheet

    You’re not crazy: Facebook’s interface is hard to learn. Sure posting things and sharing is pretty straighforward, but if you want to figure out what goes where and who can see it, that is a bit more of a challenge. I took some time on the plane to Charlotte to put together a cheatsheet. Click […]

  • Email Newsletter Design Mistakes

    From the perpetually useful folks at MarketingSherpa, a list of things to NOT put in your HTML-version of your email newsletter: No animated gifs, Flash, background images, CSS floats, forms, JavaScript events, images in place of bullets. Also: With the exception of color, CSS background properties are not supported; this includes background-attachment, background-position, background-repeat and […]

  • Average Age of Facebook Users is 38.4, Bebo Youngest, Classmates.com Oldest

    The oldz are taking over! Royal Pingdom crunches data from Facebook, LinkedIn, MySpace, Twitter, Slashdot, Reddit, Digg, Delicious, StumbleUpon, FriendFeed, Last.fm, Friendster, LiveJournal, Hi5, Tagged, Ning, Xanga, Classmates.com and Bebo. Full report… yst February 18, 2010 at 2:12 pm So I guess the message here is that facebook has become a business platform more than […]

  • Roger Ebert on Writing

    From Roger Ebert’s interiew in Esquire: When I am writing my problems become invisible and I am the same person I always was. All is well. I am as I should be. via Esquire

  • The Work Number Income Verification Service Can Go to Hell

    So we are applying for a new apartment in Charlotte before our move from San Francisco in April. We have to provide proof of employment and income to our leasing agent. Makes sense. I send in my offer letter so they can see my salary/etc. Then for Ron we have to use The Work Number […]