From Toby Bloomberg:
Here are 5 questions that might help you find the secrets to make your next social media magic act “real.”
1. What is real for our customers? Books. An eBook, an iPad or Kindle book or a hard copy ‘dead tree’ book?
2. What is real for our customers? Relationships. Relationships begun in childhood, at work, on a commuter train or from a tweet or blog post?
Grab questions 3, 4 and 5 at 5 Ways The Digital World & Social Media Are Changing What Is “Real”.