Category Archives: General

Video: Barbara Ehrenreich Tears into Positive Thinking

Acclaimed journalist, author and political activist Barbara Ehrenreich explores the darker side of positive thinking, delusion, amorality, war and optimism as a form of social control. “How could [class and inequality] be a problem if anyone can be rich just by thinking about it?” Her words and concepts are illustrated by RSA Animate.

RSA Animate – Smile or Die « RSA Comment.


Steve C. July 20, 2010 at 5:53 am

Very interesting!


Emmet August 11, 2010 at 8:10 pm

It’s ironic as I write this comment that the Google Ad in the bottom right corner is for “Dr. Joe Vitale on ‘The Missing Secret’”. Good old contextual advertising ;)

I spent the last 3 years or so exploring the whole “law of attraction” cult of self help/motivation and as I watch this video I realize how damaging that school of thought has been to my life.

I know that practitioners of the law of attraction would argue I am doing it wrong, and offer all sorts of rebuttals that seem reminiscent of religious institutions and other controversial organizations like Scientology.

The law of attraction movement is driven by skilled marketers who are more interested in selling their products than they are in actually helping people, kind of like a pyramid scheme where there positive thoughts (especially towards money) are powered by the misery of their customers.

One cannot dig their head into the sand and expect great things to happen for them. Positive thinking is only as powerful as the positive actions that it spurs you to take.

Thanks for posting this video.

Harvey Pekar on Writing

Famed underground comic book writer Harvey Pekar just passed away. His life was featured in the 2003 movie American Splendor based on his autobiographical comics series.

Here’s a little bit into Pekar’s view on his

As a kid, Pekar was almost as obsessive about comic books as he’d been about jazz. (And literature. And boxing.) All the same, he considered them a “second-rate art form.” Then realized something. “They’re words and pictures, and you can do anything with words and pictures. There’s no limit on what order you put ‘em in, or what kind of illustration you use. It’s not the fault of comics. I have access to the same choice of words as Shakespeare.”

The Phoenix

More links:

The Pekar Project

Relevant discussion on Metafilter.


Andrew @ Blogging Guide July 23, 2010 at 4:45 am

Great words from Harvey Pekar. He is a legend.


Rainbow Vistas July 27, 2010 at 10:43 pm

Very good topic discussed…
Very interesting lines are providers…
This article helped me a lot..
Try to discuss more helping topics…

Why A Blog Won’t Help Your Business

Veteran business blogger Rich Brooks unravels the ZOMFG BLOGS ARE MAGICAL fruit punch:

A blog won’t help your business. Just like that StairMaster gathering dust in your basement won’t make you thin. Or a hammer won’t help you build those shelves if you don’t pick it up.   … When you start blogging it can be difficult, but you need to keep with it, and strengthen those “blogging muscles.” After a while, knocking out another keyword-rich blog post will be second nature, something you can do while watching the ball game, or after the kids are asleep, or taken care of during the work day. To start blogging effectively, you need to blog to answer the questions your customers have, and address the pain points of your prospects.

Much more on what to actually blog about and other key strategies:  Why A Blog Won’t Help Your Business


Michal Spiegelman July 13, 2010 at 6:22 pm

I know that many people read my blog but most of them don’t write comments. Is this normal?

How Pixar Installed the Creative Process for the Long Term

Pixar is one of the few places I’d kill to work at. Their attention to creativity and extremely high product quality always blows my mind. I recently watched the opening of Up again and it is absolute perfection.

Pixar’s leadership knows that they have to put the creative process at the heart of their company – but also have to ensure it will survive long-after the original founders and staff have gone:

Pixar’s approach to creativity is striking for two reasons. The first is that the company puts people before projects. … Pixar starts by bringing in creative people and then encourages them to generate ideas. The second is that the company devotes a lot of effort to getting people to work together. In most companies, people collaborate on specific projects, but pay little attention to what’s going on elsewhere in the business. Pixar, however, tries to foster a sense of collective responsibility among its 1,200 staff. Employees show unfinished work to one another in daily meetings, so get used to giving and receiving constructive criticism. And a small “brain trust” of top executives reviews films in the works. … This system of constant feedback is designed to bring problems to the surface before they mutate into crises, and to provide creative teams with a source of inspiration. … Pixar also obliges its teams to conduct formal post mortems once their films are complete.

via The Economist

Jerry Seinfeld on George Carlin

I always love hearing stories of dedication to virtuosity: that you do the best possible job and push you skills to the limit simply because it feels good to get better at what you do. Here’s an essay Jerry Seinfeld wrote eulogizing George Carlin’s after his death a couple years ago:

I called him to compliment him on his most recent special on HBO. Seventy years old and he cranks out another hour of great new stuff. He was in a hotel room in Las Vegas getting ready for his show. He was a monster.You could certainly say that George downright invented modern American stand-up comedy in many ways. Every comedian does a little George. I couldn’t even count the number of times I’ve been standing around with some comedians and someone talks about some idea for a joke and another comedian would say, “Carlin does it.” I’ve heard it my whole career: “Carlin does it,” “Carlin already did it,” “Carlin did it eight years ago.”And he didn’t just “do” it. He worked over an idea like a diamond cutter with facets and angles and refractions of light. He made you sorry you ever thought you wanted to be a comedian.

via NYTimes.com

WIIFM and Social Media

The 3i blog looks at the classic What’s in it for me? stance and marketing via social media channels:

With the new age of social media, any type of outreach efforts must answer two questions to be relevant and impactful: “What’s in it for me?” & “How will it provide value to my network?”. … You must recognize that any type of outreach effort using these tools, or to people who use them, means you are asking that individual to SPEND their social capital by participating with you and spreading your message to their network of friends. That’s a lot to ask if what you are offering is only of value to the person you are asking. … There will come a time when the pure promotional use of social media will lead to a backlash against both the brands and the people participating if there is no REAL value for the network = information, customer service, input, etc. If you aren’t answering the second question you may end up being burnt when the tipping point comes.

via “What’s In It For Me?” is not the question in social media.


Kapil Apshankar July 21, 2010 at 9:03 pm

Success in (and with) social media is a long term effort, Andy.

We need to be in it for the long haul, if we want it to work.

I was talking about The Law of the Farm – and how it applies to social media – on my blog, Social Media Notebook a few days ago.

The WIIFM question is akin to providing our network with fish – the other value question is all about teaching them to fish (and making us dispensable).

Their sequence cannot be interchanged, though. WIIFM does come first and needs to be addressed – failing which all other efforts seem be be counterproductive.

Digital World and Social Media Changes What Is “Real”

From Toby Bloomberg:

Here are 5 questions that might help you find the secrets to make your next social media magic act “real.”

1. What is real for our customers? Books. An eBook, an iPad or Kindle book or a hard copy ‘dead tree’ book?

2. What is real for our customers? Relationships. Relationships begun in childhood, at work, on a commuter train or from a tweet or blog post?

Grab questions 3, 4 and 5 at 5 Ways The Digital World & Social Media Are Changing What Is “Real”.


Toby July 9, 2010 at 3:30 pm
Andy – Thanks for the mention and link love. You were the 1st person who asked me to be on a podcast; which caused me to think .. that podcasts might be as “real” as traditional radio shows. Thank you again!

Google Analytics Cheatsheet

Google Analytics Cheatsheet

I love love love Google Analytics because it is powerful and free and provides endless amounts of data for me to tease out and analyze. Getting started with Google Analytics can be overwhelming because there’s so many things to track. Here’s a cheatsheet mindmap to show you where everything ‘sits’ in the Google Analytics interface.

Click here to download the Google Analytics Cheatsheet (176kb, PDF).

bcf v

Tutto GA in un foglio A4 • Google Analytics in 30 secondi
March 29, 2010 at 2:28 am

Tony March 23, 2010 at 2:10 pm
Andy,

Thanks for the pdf on Analytics – what would make it really great is if you had created this as a webpage with links to tools and resources on how to use each of the components and what some of the best strategies are. Maybe this is on the way?

Thanks

Tony


SEOSnack March 23, 2010 at 2:24 pm
via @andymatic: Google Analytics Cheatsheet http://bit.ly/bJnXuL

from Twitter


leekraus March 23, 2010 at 5:18 pm
RT @andymatic: RT @andymatic Google Analytics Cheatsheet http://bit.ly/cOIDP9

from Twitter


Mr_Fast March 24, 2010 at 2:12 am
RT @andymatic Google Analytics Cheatsheet http://bit.ly/cOIDP9

from Twitter


cornerstoneva March 24, 2010 at 2:44 pm
RT @andymatic Google Analytics Cheatsheet http://bit.ly/cOIDP9

from Twitter


JamesRyanJ March 24, 2010 at 3:25 pm
Another cool cheat sheet from @andymatic – Google Analytics. http://bit.ly/cC7FrF

from Twitter


industrysites March 24, 2010 at 3:28 pm
Andy Wibbels’ ‘Google Analytics Cheatsheet’ is helpful to me. RT @andymatic Google Analytics Cheatsheet http://bit.ly/cOIDP9

from Twitter


scoremoresales March 24, 2010 at 3:57 pm
Andy, this is great. Google Analytics Mindmap – RT @andymatic Google Analytics Cheatsheet http://bit.ly/cOIDP9

from Twitter


TerriZSoloCEO March 24, 2010 at 4:28 pm
RT @andymatic Google Analytics Cheatsheet http://bit.ly/cOIDP9

from Twitter


Maryam Webster March 24, 2010 at 4:31 pm
Andy, it’s brilliant. You’re brilliant. Thank you. And you’ve got me watching Betty White on Ellen and it’s a SCREAM! Folks you gotta see cutesexyfunnyawful.com, one of Andy’s alter bloggos. Perks up your day. ;-)


maryamwebster March 24, 2010 at 4:37 pm
The continued #brilliance of #blog and #socialmedia master, @Andymatic. It’s almost like he’s giving TOO much away… http://bit.ly/c2×2kf

from Twitter


maryamwebster March 24, 2010 at 4:40 pm
The ever-effervescent @andymatic sent a great #Google #analytics cheatsheet http://bit.ly/c2×2kf & Betty White Lapdance http://bit.ly/a3TB5d

from Twitter


MyQBi March 24, 2010 at 6:09 pm
RT @andymatic Google Analytics Cheatsheet http://bit.ly/cOIDP9

from Twitter


GLComputing March 24, 2010 at 6:12 pm
RT @MyQBi: RT @andymatic Google Analytics Cheatsheet http://bit.ly/cOIDP9

from Twitter


benhamilton March 24, 2010 at 8:00 pm
RT @GLComputing: RT @MyQBi: RT @andymatic Google Analytics Cheatsheet http://bit.ly/cOIDP9

from Twitter


krisdraper March 25, 2010 at 1:04 am
RT @andymatic Google Analytics Cheatsheet http://bit.ly/cOIDP9

from Twitter


WebTechWise March 25, 2010 at 2:42 am
RT @andymatic Google Analytics Cheatsheet http://bit.ly/cOIDP9

from Twitter


HenryHarlow March 25, 2010 at 2:44 am
RT @andymatic Google Analytics Cheatsheet http://bit.ly/cOIDP9

from Twitter


conradzoo March 25, 2010 at 2:49 am
RT @andymatic Google Analytics Cheatsheet http://bit.ly/cOIDP9

from Twitter


ilukac March 25, 2010 at 2:58 am
RT @WebTechWise: RT @andymatic Google Analytics Cheatsheet http://bit.ly/cOIDP9

from Twitter


PutCustomers1st March 25, 2010 at 3:26 am
RT @andymatic Google Analytics Cheatsheet http://bit.ly/cOIDP9 Andy Wibbels does it again – check out this “site map” of Google analytics.

from Twitter


TheGradeCoach March 25, 2010 at 3:45 am
RT @andymatic Google Analytics Cheatsheet http://bit.ly/cOIDP9 thanks for this, keep them coming Andy

from Twitter


LaurieWeiss March 25, 2010 at 4:32 am
RT @andymatic Google Analytics Cheatsheet http://bit.ly/cOIDP9

from Twitter


brightwings March 25, 2010 at 5:58 am
RT @andymatic Google Analytics Cheatsheet http://bit.ly/cOIDP9 Andy does it again with this new mindmap

from Twitter


lisaanderson_ma March 25, 2010 at 6:15 am
RT @andymatic Google Analytics Cheatsheet http://bit.ly/cOIDP9

from Twitter


tamarapayne March 25, 2010 at 9:03 am
RT @andymatic Google Analytics Cheatsheet http://bit.ly/cOIDP9

from Twitter


marvmarketing March 25, 2010 at 11:50 am
Here is a great link for all the google analytics follks….http://bit.ly/bSVUf8 Analytics Cheat Sheet!!

from Twitter


abstanfield March 25, 2010 at 7:44 pm
RT @andymatic Google Analytics Cheatsheet http://bit.ly/cOIDP9

from Twitter


TedSpalding March 26, 2010 at 3:10 am
Google Analytics Cheatsheet http://is.gd/b07uf

from Twitter


bunny_car March 26, 2010 at 3:10 am
http://tinyurl.com/y8q27ey

Google Analytics Cheatsheet

from Twitter


BSWoodturning March 26, 2010 at 3:17 am
RT @abstanfield: RT @andymatic Google Analytics Cheatsheet http://bit.ly/cOIDP9

from Twitter


lisacall March 26, 2010 at 5:42 am
Setting up Google Analytics on my todo list this month – helpful Cheatsheet http://bit.ly/cOIDP9 (via @abstanfield )

from Twitter


renwl March 28, 2010 at 12:01 am
RT @andymatic Google Analytics Cheatsheet http://bit.ly/cOIDP9

from Twitter


barbaravirtuoso March 29, 2010 at 4:09 am
RT @andymatic Google Analytics Cheatsheet http://bit.ly/cOIDP9

from Twitter


gsavastano March 29, 2010 at 5:20 am
RT @andymatic Google Analytics Cheatsheet http://bit.ly/cOIDP9

from Twitter


Andy Wibbels March 29, 2010 at 10:13 am
Grazie tanto!

from Google Analytics in 30 secondi


Mactute March 30, 2010 at 6:25 am
RT @andymatic Google Analytics Cheatsheet http://bit.ly/cOIDP9. Muy bueno! Interesante para genios de la web como @pedromateoleal

from Twitter


julietaustin March 30, 2010 at 9:30 am
Google Analytics Cheatsheet: http://ow.ly/1rzqO

from Twitter


Miguel @tallerSEO March 31, 2010 at 7:59 am
I would like to include the cheatshhet in LibroSEO ¿any restriction?

Just wanna put a copy-paste version of PDF file.

¿¿??


LindaLocke April 7, 2010 at 7:21 am
Another helpful mind map from @andymatic – Google Analytics Cheatsheet http://ow.ly/1vBRf

from Twitter


jmppgarcia April 11, 2010 at 3:20 am
Google Analytics Cheatsheet http://bit.ly/cOIDP9

from Twitter


manjit05 May 29, 2010 at 9:53 pm
RT @andymatic Google Analytics Cheatsheet http://bit.ly/cOIDP9

from Twitter


thewebcoach May 31, 2010 at 5:53 pm
Google Analytics Cheatsheet from @andymatic http://icio.us/uwe33l

from Twitter