Author: Andy Wibbels

From Michael – Kill the killer copy Since the rise of the Internet the marketplace has become more and more cluttered and decent folks are desperately trying to find a way to get their message through. But, unfortunately, we are seeing an explosion of over-the-top, hyped up copy that is making consumers more wary then […]

How to make use of social media in search engine marketing The article itself needs to be focused. Hagans also recommends making it “Lifehacker goodâ€?: It is all-important to offer help, tips or advice. Make sure it’s pretty: Add photos, lists and bolded words, so they don’t have to read the entire article to get […]

I’m not sure because it hasn’t been on every frigging blog in the past 12 hours… Nutshell: Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion in cash, the companies announced, an amount that was almost double the $1.65 billion in stock that Google […]

VisiblePath Is A Lot Like LinkedIn, Except It’s Useful: Silicon Valley-based VisiblePath is a lot like LinkedIn, but it automatically determines who your real network is, and how strong each individual relationship is, based on your emails and calendar items that involve them. VisiblePath will officially launch next week at the Web 2.0 Expo.

What’s with the sexualized threats against women? But here’s what has been missed in the discussion of Kathy Sierra’s horrific experience, as far as I can tell: this happens in the world, not just on the web. What’s happened to Sierra is a virtual extension of the sexual harassment that hits women in any predominantly […]

I remain stunned that MySpace is still as slow as it is. Do people really have that much time to sit there and wait for this thing to load?

How to Convert a Visitor in Under 8 Seconds One of the keys to persuasibility is having a product that’s so obviously superior that if everyone knew what the CEO knew, they’d buy it. Most businesses we help have a really good product/service, but many can’t figure out the unique value or aren’t persuaded themselves. […]

(warning, annoying as hell video advert on that link – with audio – are you guys nuts?) i-Technology Viewpoint: Are We Blogging Each Other To Death? @ WEB 2.0 JOURNAL: [T]his is a prime example of what my old Cambridge friends would call self-iteration. In other words, Carr himself skims along the surface in his […]

Interview with the team lead of Google’s Website Optimizer over at Clickz: Google Website Optimizer, Part 1: What the tool does is allow you to instrument the page so that you can test a whole variety of ideas. So you aren’t limited to picking just one of a few design mockups. You can literally test […]

(via) Since Shiny Media’s $4.5m funding just under three months ago, they’ve pushed ahead with launching more niche web sites. One of the latest is Dollymix.tv, which they describe as “an intelligent women’s online magazine for the blogging generationâ€?. In Shiny’s ongoing mantra of providing great news and commentary, but not taking itself or the […]