Author: Andy Wibbels

From the G-Men: In with the growth of online news sites, Americans still read newspapers. Over the course of a typical week, nearly 3 out of 4 adults (115 million) in the top 50 markets read a copy of a daily or Sunday newspaper.* That’s why thousands of businesses use print advertising every day to […]

So if Oprah’s dog just choked to death – did she attract that? Or is just an accident? I thought there were no accidents. (snark via Reddit headline)

Just posted this over at the Sandbox Theme Group – posting it here to give it a bit more exposure: This has been on my mind for a long time and there might be some kind of official party line or discussion that settled it once and for all. But… Has anyone ever thought of […]

Just came thru the inbox. Nielsen is doing a teleconference on strategies for marketers to use blogging: Did you know that CPG marketers can buy blog buzz? Well, sort of: According to a study by the Nielsen Company, high buzz volume around new product launches is tightly linked to media spend. The collaborative study was […]

Speedbird writes: In choosing to lock their iPhone customers into a relationship with AT&T, though, Apple also binds their own reputation to AT&T’s manifest inability to execute at anything like this level. And that’s going to haunt them as long as AT&T has exclusive access to the iPhone customer base.

I’m no big Powncer yet. I just don’t get why it is so damned amazing. I still don’t get why I should drop it for Skype or Adium connecting to my AOL, Y!, MSN and GTalk accounts (I’ve got Twitter pushed through the GTalk alias). I understand that from a geek perspective is uses the […]

Stats and case studies from MarketingSherpa: 43% of consumers use the internal search function immediately upon arriving at a retail site. That’s why internal search tweaks are among the most important — and profitable — tactics you can test. So, it stands to reason that a search button in your email is just as important […]

Reason takes a look at US Presidential Candidate Ron Paul’s online campaigning: Ron Paul is popular on the Internet, too, with more YouTube subscribers than any other candidate, the fastest-growing political presence in MySpace, a constant perch atop the Technorati rankings, and a near-Olympian record at winning unscientific Web polls. But will this translate into […]

(if you don’t subscribe to MarketingSherpa’s ezines, you’re a fool) Calculating your blog’s reach with several metrics: Traffic RSS subscribers Inbound links Search engine rank for relevant keywords Search engine rank for the blogger’s name Voice/brand Full detail…

Remember when that Second Lifer that makes a living selling virtual property was interviewed and was showered with virtual flying penises? I was guessing that’d throw people off. The big dirty secret about all these business making stores on Second Life? Nobody wants to be in them. Ian Schafer, chief executive of online marketing firm […]