Add A Search Button and a Shopping Cart Button to Your Newsletter

Stats and case studies from MarketingSherpa:
43% of consumers use the internal search function immediately upon arriving at a retail site. That’s why internal search tweaks are among the most important — and profitable — tactics you can test. So, it stands to reason that a search button in your email is just as important to test, too. See how one retailer retooled their newsletter’s search button and added a shopping cart button. Now, 30.8% of the newsletter-generated revenue comes from consumers who click on these new buttons.

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About Andy Wibbels

Andy is an award-winning blogger and author of the book Blogwild! A Guide for Small Business Blogging. His work has been featured in The Wall Street Journal, USA Today, Entrepreneur, Wired, Business Week, Forbes, and other national and international media. He was worked at several San Francisco startups including Get Satisfaction, SAY Media, InMobi, Keas, and Mindjet. Currently, Andy is Director of Marketing at Lucidworks. Tw · Fb · G+ · Li

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