From the G-Men:
In with the growth of online news sites, Americans still read newspapers. Over the course of a typical week, nearly 3 out of 4 adults (115 million) in the top 50 markets read a copy of a daily or Sunday newspaper.* That’s why thousands of businesses use print advertising every day to reach a local audience, and why we’ve announced that we’re extending Google AdWords to newspapers for most U.S. advertisers. To learn more, visit the Google Print Ads™ site, or read about it on the Inside AdWords blog.