How AT&T Screwed Up the iPhone

Speedbird writes:

In choosing to lock their iPhone customers into a relationship with AT&T, though, Apple also binds their own reputation to AT&T’s manifest inability to execute at anything like this level. And that’s going to haunt them as long as AT&T has exclusive access to the iPhone customer base.

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About Andy Wibbels

Andy is an award-winning blogger and author of the book Blogwild! A Guide for Small Business Blogging. His work has been featured in The Wall Street Journal, USA Today, Entrepreneur, Wired, Business Week, Forbes, and other national and international media. He was worked at several San Francisco startups including Typepad, Get Satisfaction, SInMobi, Keas, and Mindjet. Currently, Andy is Director of Marketing at Lucidworks. Tw · Fb · G+ · Li

3 thoughts on “How AT&T Screwed Up the iPhone

  1. Mike Maddaloni

    Apple had an opportunity to take a stand and have the iPhone unlocked, resulting in people around the country not wondering how they would change their plans or create new ones. That reason alone is why I am not even considering it – I made a stand to only buy unlocked phones.

  2. Michael

    Absolutely, dead-on accurate.
    Apple’s iPhone had (or maybe still has) the opportunity to be the long running leader in the category — less it being quickly destroyed by AT&Ts inability to provide anything even close to reliable customer service.
    If interested, here’s my personal story about the iPhone marketing blunder.


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