Stuff you should know, stuff I should remember.

Pam and I recorded a call today about the impact of day jobs, entrepreneurship and other global crises. Are you selling your entrepreneurial soul if you take a day job?

File this away for a rainy day, from Jeremiah at Forrester: A list of companies that were blind-sided by the internet, they didn’t understand the impacts of the power shift to the participants, or how fast information would spread, or were just plain ignorant.  Criteria of "Punk’d" includes a situation where the story would have […]

From Search Engine Land: Meta-tag keywords and descriptions become more important when the search engines are not able to determine (or have a difficult time determining) the "aboutness" of a file, such as a video file. In this situation, a keyword-focused meta-tag description can make or break search engine visibility.

Following this event bopping around the blogosphere. Rob La Gesse had posted something to his blog. His FriendFeed account picked it up and aggregated it. A blogger commented on the FriendFeed item of the post – not the post itself. La Gesse deletes his FriendFeed account. The blogger’s comments were deleted and gets pissed and […]

BL analyzes her recent traffic spike from blogging about hair products: My experience over six years of publishing What’s Next Blog and blogs I’ve created for other clients is that a spike often leads to a permanent traffic hike. The kinds of posts that spike traffic include those that: Tell a story by personal example […]

David Armano writes up about the marketing spiral versus the marketing funnel… "The traditional marketing funnel is dead.  Who killed it?  You and I did with a little help from this thing we call the Web.  Well, OK—we really didn’t kill it, we just traded the linear funnel metaphor for something more organic and cyclical. […]

From Go Big Always: Why is spreading Marketing a disease but spreading product usage like bringing in a stray dog? Shouldn’t we be pushing for Adoptive Marketing? Marketing that people want, that leads to products people want? Viral Marketing is merely the quick transaction of ideas. But if no connection is made to the product, […]

Transcript. Clay Shirky, author of the newly released Here Comes Everybody. In two parts: The sitcom as the social glue of mid-century society. Society had to learn how to manage free time. TV had absorbed our surplus of free time. Wikipedia represents 100 million hours of human thought (TV representing 2 billion hours every year). […]

As Twitter and it’s ilk go up and down in availability and service, Wadd writes: Has web 2.0 become an excuse for piss poor customer service? Companies don’t need to invest in customer service because users don’t expect it. But inevitably if applications regularly fall over users will dump them and go elsewhere. Free is […]

Distilling this. Use keyword rich titles and descriptions. Get your photos indexed by using alt descriptions. Use meta tags for search engine visibility Offline Events generate online traffic. Tagging to build community Embrace bloggers. Create interactive product demos.