Dooce Walks Away: Why The Queen of Mommybloggers Stopped

From the XOXO 2015 conference, alpha queen mommyblogger Heather Armstrong talks about her 14 years of success and tribulations as a blogger and how the death of the banner ad and the rise of sponsored content led to her decision to exit the space:

For the last 14 years, Heather Armstrong shared her life online with honesty and wit—work and marriage, raising two daughters, struggles with depression and parenthood—earning her a massive audience. But it took a uniquely modern emotional and physical toll, contributing to her decision to walk away from full-time blogging earlier this year. Recorded in September 2015 at XOXO, an experimental festival celebrating independently produced art and technology in Portland, Oregon. For more, visit http://xoxofest.com.

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About Andy Wibbels

Andy is an award-winning blogger and author of the book Blogwild! A Guide for Small Business Blogging. His work has been featured in The Wall Street Journal, USA Today, Entrepreneur, Wired, Business Week, Forbes, and other national and international media. He was worked at several San Francisco startups including Get Satisfaction, SAY Media, InMobi, Keas, and Mindjet. Currently, Andy is Director of Marketing at Lucidworks. Tw · Fb · G+ · Li

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