From the XOXO 2015 conference, alpha queen mommyblogger Heather Armstrong talks about her 14 years of success and tribulations as a blogger and how the death of the banner ad and the rise of sponsored content led to her decision to exit the space:
For the last 14 years, Heather Armstrong shared her life online with honesty and wit—work and marriage, raising two daughters, struggles with depression and parenthood—earning her a massive audience. But it took a uniquely modern emotional and physical toll, contributing to her decision to walk away from full-time blogging earlier this year. Recorded in September 2015 at XOXO, an experimental festival celebrating independently produced art and technology in Portland, Oregon. For more, visit http://xoxofest.com.