From the XOXO 2015 conference, alpha queen mommyblogger Heather Armstrong talks about her 14 years of success and tribulations as a blogger and how the death of the banner ad and the rise of sponsored content led to her decision to exit the space:
For the last 14 years, Heather Armstrong shared her life online with honesty and wit—work and marriage, raising two daughters, struggles with depression and parenthood—earning her a massive audience. But it took a uniquely modern emotional and physical toll, contributing to her decision to walk away from full-time blogging earlier this year. Recorded in September 2015 at XOXO, an experimental festival celebrating independently produced art and technology in Portland, Oregon. For more, visit http://xoxofest.com.
Previously US-only, LinkedIn has expanded their blogging platform to include all English-speaking users.
The professional network expanded its publishing tool late Wednesday, granting long-form publishing power to more than 130 million English-speaking LinkedIn members outside the United States, according to LinkedIn’s Head of Content Ryan Roslansky.
From their blog:
Each week, members publish more than 40,000 posts on average. Posting on LinkedIn is a powerful way for members to underscore their expertise in their respective fields, extend their professional reputations beyond LinkedIn, and have valuable conversations with the largest group of engaged professionals ever assembled.
With many other channels available on the Web for networking, LinkedIn has been careful not to become stagnant and follow the likes of Bebo down the path of social networking irrelevance. By opening up its platform to more user-generated content, it’s looking to help drive engagement and encourage people to spend more time with the service. More eyeballs means more advertising dollars, after all.