Author: Sharon Sarmiento

  • Marketing Hard Without Being Annoying

    Andrea and TIna nail. Again. Instead of sending an email out to your entire email database yet AGAIN, send a few to a couple of segments instead. Because once you start thinking of your customer database NOT as one gigantic monolith but as pockets of people in clusters, you realize you can say things differently […]

  • Updating Blog Posts

    Dave found himself caught up in the JonBenet frenzy when one of his old, out of date posts was picked up in the media: And this, of course, leads to the realization that suddenly blogging can prove to be a real burden. Imagine you’re a political blogger and you keep writing article after article about […]

  • Customer Email of the Week

    A response to our update of Six Figure Blogging, a recipient responded to our email with simply: Help!

  • 1/8 US Adults Use Blogs for News

    Talked to Thomas Hargrove from Howard Scripps yesterday to give some reaction to their new survey: A survey of 1,010 adult residents of the United States by the Scripps Survey Research Center of Ohio University found that nearly a quarter of young adults say they read blogs at least once a week, compared to just […]

  • Membershit Site

    Today was a strange day in techie-land. My screensharing didn’t work for my afternoon course. The audio recording service had a clicking sound so we all had to dial back in. I sent a reminder about the keywords class starting today but sent the link with the WordPress course instead. and I had a collossal […]

  • 60 Minutes Called

    I get out of the gym and there’s a voicemail from an associate producer of 60 Minutes. I immediately started thinking I have to get downtown and buy a new suit so I can tape with Morely Safer tonight! (Is he still alive?) (Sunday night dinner at the Wibbels house always included watching 60 Minutes […]

  • The Example of eBay

    Ron and I watched a special last night on eBay. The big evolution of eBay was that suddenly the community was just as important as the commerce. And what always sort of blew my mind about eBay is how it was the ‘perfect business’ – no tangible produts, no warehouses, just relationships. All of this […]

  • Virtual Products, Real-World Dollars

    Now this is fun. You’d probably already heard about gamers making objects in their virtual worlds and selling them for real-world money or even virtual real estate. This points me back to Dan Pink’s idea of everything becoming creative and the Toffler’s prosumer knowledge economy. Now – an infoproduct that sells for $5 real world […]

  • Six Figure Blogging for Fall 2006

    Hey slackers! Darren and I are pleased as punch to accounce a new class of Six Figure Blogging! We surveyed all the members of the course and asked them what was missing from the course. We then recorded a new class + added in lots of new updates to the world of blogging for dollars. […]

  • Media Runs with Blog Post and Reports Something That Never Happened

    A Calvin Klein poster of Kate Moss topless was posted in the East Village in New York. One blogger muses: This surely must not be a favorite for devout East Village Muslims especially since their rigorous prayer routine requires at least 5 viewings of the wide eyed infidel daily. It’s only a matter of time […]