Marketing Hard Without Being Annoying

Andrea and TIna nail. Again.

Instead of sending an email out to your entire email database yet AGAIN, send a few to a couple of segments instead. Because once you start thinking of your customer database NOT as one gigantic monolith but as pockets of people in clusters, you realize you can say things differently to different folk, depending on where they are in your funnel.

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One thought on “Marketing Hard Without Being Annoying

  1. Deborah Carraro

    In the old days of offline marketing, segmenting your database was a given. Too expensive to mail a promo piece to someone who just will never buy. Funny how we forget the basics when new toys enter our sandbox.

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