Author: Andy Wibbels

  • Normal People Choose Their Friends Over Blogs

    Victor Keegan: To the average Joe, blogs aren’t cutting it If there is lesson here it is that blogging, for all its undoubted success in politics and the arts, hasn’t taken off in a way that many people, myself included, thought it would. Of course, a lot of people who don’t blog themselves are still […]

  • Tony Long, Wired’s Copy Chief: The Blogosphere, Where a Tawdry Culture Goes to Die

    The Blogosphere, Where a Tawdry Culture Goes to Die: Before you can expect a bunch of utterly spoiled, self-indulgent bloggers (i.e. the kind who indulge in their online mudslinging) to practice civility, you might try restoring a bit of it to what passes for civilization these days. Civility is all about self-restraint. It’s not about […]

  • Bob Bly’s Dirty Little Secret: Ditch the Business Plan

    Bob Bly confesses: My dirty little secret — at least as far as business is concerned — is that I’ve never had a business plan. I think the whole idea of “write a business planâ€? is, frankly, overrated. Your time and money would be better spent actually selling … rather than blathering in a plan […]

  • Writing Ezine Headlines for Blackberry Users

    Notes From the E-Mail Field: “With so little of the subject line appearing on a BlackBerry, you must make those first 15 characters count. My sense is the more businesslike those first few words, the better. Try using subject lines such as “Action Item,” “Reminder,” and “Comments Due” to catch the attention of an on-the-go […]

  • Tweak Your Reader’s Skepticism in Ezine Subject Lines and Post Headlines

    Via Bly: One technique Clayton teaches: address the reader’s skepticism in the headline instead of promising a big benefit. His example: a promotion for a nutritional supplement to improve vision that began with the headline, “Why Billberry and Lutein Don’t Work.â€?

  • Top Ezine Subject Lines – Tell the Content, Don’t Sell It

    Bookmark this. Forever. So what’s our advice for email subject lines? This is going to sound “stupid simple” to a lot of people, but here goes: Your subject line should (drum roll please): Describe the subject of your email. Yep, that’s it. Always set your subscribers’ expectations during the opt-in process about what kinds of […]

  • The Perils of Problogging

    (via Blog Herald) The Perils of Problogging: The popularity of blogs, coupled with its potential to draw convert visitor traffic into profit, has also led to the make-money-online bubble. This is becoming a turn-off for those who believe blogs are better defined as online personas rather than money mills. Art for art’s sake versus all […]

  • A Shark in the Board Room and a Tiger in the Bedroom?

    Wired article: I am so sick of the priggishness. Tired of people making assumptions about a person based on their perceptions of the other’s sexuality — especially when they base those assumptions on the single dimension of online expression. Flabbergasted at the assumption that if you participate in adult activity online, you must lack judgment, […]

  • Daily Status Meetings Are Bullsh_t

    Want to really enrage your direct reports? Ask them to do a daily status meeting. There are few things that send me into a blind rage… well actually you know what… there are a lot of things that send me into a blind rage… :p …but one thing in particular that drives me batty is […]

  • Skype Enterprise Edition on the Horizon

    And on the same day it ate all my contacts both on the Mac desktop and the WinXP Vaio laptop! A recent invitation to test a “Skype Enterprise Edition” mentioned five features without defining them. * Enterprise network compatibility. * Company-owned Skype Name creation. * Customisable to your corporate requirements. * Direct technical support from […]