MarketingSherpa has a report on formatting your ezine for different email clients – I’m almost scared to read it.
Here’s a quick test we’d like you to try right this minute:
Step #1. Turn on one of the preview pane options in Outlook.
Step #2. Turn off (block) images. (here’s how)
Step #3. Pick an HTML email alert or newsletter in your inbox.
Step #4. See what it looks like in preview.
Step #5. Gasp in horror.
And my favorite part
Nearly all email users everywhere see about 350 pixels across.
I’m booting up Dreamweaver to make a new template.
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