From Business Week:
[The] Tampa-based interactive ad agency called MindComet, also runs a side business that pays bloggers to write nice things about corporate sponsors — without unduly worrying about whether or not bloggers disclose these arrangements to readers. Murphy is launching PayPerPost.com, which will automate such hookups between advertisers and bloggers and thus codify a new frontier of product placement.
Full article: Polluting the Blogosphere
Update: Dave weighs in.
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