Stuff you should know, stuff I should remember.
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NBA Launches Augmented Reality Game
The gam “requires users to flick shots at the hoop using the phone’s inbuilt accelerometer.”
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Unilever’s Six Buyer Personas for Axe Body Spray
“The Insecure Novice: He has absolutely no clue what he’s doing, and things get awkward fast – the geeks and nerds”
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The End of the On-Demand Dream
“That dream was about price and convenience.”
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Zenefits CEO Resigns, New Focus: Integrity
Zenefits CEO Parker Condrad resigns over compliance and regulatory issues.
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The 2 Smartest Things You’ll Read About Twitter Today
Facebook replicated existing networks and made filling downtime fun.
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How Blackberry Screwed Good Technology’s Employees
This came up in a meeting a couple days ago. Good Technology was valued at $1.1B. Blackberry bought it at huge discount from it’s value and the employees got screwed: Around 9 a.m., hundreds of employees filed into a conference room or started up videoconference software to watch Good’s chief executive, Christy Wyatt, discuss the sale. Ms. […]
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Putting Together a Customer Advisory Board
I’m putting together a CAB at work so I thought I’d pop my research in here as I find things out. Basic definition: A Customer Advisory Board (CAB) is a representative group of customers that meets periodically to offer advice on the product and company direction. Sample invitation text here. No sales pitches allowed: Equally important to […]
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Slow Down Your Content Marketing Calendar
How WorkCompass increased leads by 300% by slowing down the content calendar.
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The New Yorker Drops a Bomb on Twitter
Social media is a scale game or a product game, and Twitter is failing at both.