NBA Launches Augmented Reality Game

Available for free download in the Apple App Store:

“The NBA claims to be the first US sports league to have released an AR game, giving it a reputable first in the space. The title is free on the Apple App Store and requires users to flick shots at the hoop using the phone’s inbuilt accelerometer. They are tasked with scoring as many throws as possible inside a 30 second window. Melissa Rosenthal Brenner, NBA senior vice president, Digital Media, said: ‘We’ve always said that basketball can be played virtually anywhere – and today that takes on an expanded meaning.’ ‘Augmented reality presents a variety of fascinating engagement opportunities, so we hope our fans download the app and try out their skills wherever they might be.'”

NBA strengthens ‘basketball anywhere’ ethos with augmented reality game

This entry was posted in Augmented Reality, General on by .

About Andy Wibbels

Andy is an award-winning blogger and author of the book Blogwild! A Guide for Small Business Blogging. His work has been featured in The Wall Street Journal, USA Today, Entrepreneur, Wired, Business Week, Forbes, and other national and international media. He was worked at several San Francisco startups including Typepad, Get Satisfaction, SInMobi, Keas, and Mindjet. Currently, Andy is Director of Marketing at Lucidworks. Tw · Fb · G+ · Li

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