Category Archives: Augmented Reality

Augmented Reality’s Rapidly Expanding into Industrial Applications

From AutomationWorld:

The addition of Model Targets to Vuforia (PTC’s AR platform). Model Targets is a new feature that allows for attaching content to objects that have not been recognizable using existing computer vision technology. Campbell says that, with Model Targets, content can be attached to objects such as automobiles, appliances, industrial equipment and machinery to enable a new class of AR content that can replace traditional user manuals and technical service instructions. Model Targets enable the recognition and tracking of objects based on shape from pre-existing 3D models and does not require an AR marker. Campbell says this high-fidelity object recognition provides more accurate positioning so that “3D content can be aligned with greater precision for use cases where step-by-step instructions and product data are overlaid onto the physical product.”

Vuforia now supports Apple’s ARKit and Google’s ARCore (for bringing AR experiences to mobile iOS and Android mobile devices). According to PTC, Vuforia has powered more than 475 million installs of AR apps from the App Store and Google Play.

The release of the Vuforia Chalk App, which allows people in different locations to share a live view of the same environment and draw simple annotations called Chalk Marks.

Augmented Reality Continues its Advance on Industry

How Apple’s ARKit and “World Tracking” Will Advance Augmented Reality

Mapping the 3d world with the iPhone’s various sensors:

“Tech-wise, Apple is basically using an advanced system of sensors and process to map digital objects into 3D space. It’s more than just a 2D camera overlay, but rather a complex network of new tech that measures everything from room dimensions to lighting effects in order to make a digital object look realistic in physical space. Apple calls this process “world tracking,” and it’s what enables iOS 11-compatible devices to present AR experiences.

Because ARKit allows for a smooth transition from ordinary development, it’s likely that we will see a lot of adaptation before we start to see true innovation and new games. The category to watch thus far appears to be puzzle-based gaming. One of the earliest ARKit games has you guiding a tiny adventurer across various platforms, essentially solving a puzzle along the way.

Games associated with casinos, too, will provide a strong creative foundation. We may think of these as games exclusive to certain environments or even certain countries where real money gaming is legal and prevalent. But it’s a broader category than that. These games have expanded from desktops to laptops and even mobile devices, such that 3D card playing, slots, roulette, etc. are quite popular on phones and tablets. These are games to watch in AR because of their relative design simplicity. 3D, AR representations of these games will feel more real, and simulate the experience of being in a real casino.”

How Apple will build its mobile AR entertainment

Apple CEO Tim Cook: Quality Augmented Reality Impossible with Current Technology

From TweakTown:

Apple is indeed interested in the Augmented Reality (AR) market, but Apple CEO Tim Cook recently delivered a bold affirmation that the technology to spin the illusion of high-end AR just isn’t here yet. Until that technology hurdle is solved, Apple will likely be out of the AR race, and Mr. Cook affirms the company wants to be the best–not the first. “There are rumors about companies working on those – we obviously don’t talk about what we’re working on,” Apple CEO Tim Cook said in a recent interview with the Independent. “But today I can tell you the technology itself doesn’t exist to do that in a quality way. The display technology required, as well as putting enough stuff around your face – there’s huge challenges with that. The field of view, the quality of the display itself, it’s not there yet.” … But Apple isn’t interested with being first, says Mr. Cook–they want to be the best, and deliver a quality experience. “We don’t give a rat’s about being first, we want to be the best, and give people a great experience,” Mr. Cook affirmed. “But now anything you would see on the market any time soon would not be something any of us would be satisfied with. Nor do I think the vast majority of people would be satisfied.”

Apple CEO: quality AR impossible with today’s technology

NBA Launches Augmented Reality Game

Available for free download in the Apple App Store:

“The NBA claims to be the first US sports league to have released an AR game, giving it a reputable first in the space. The title is free on the Apple App Store and requires users to flick shots at the hoop using the phone’s inbuilt accelerometer. They are tasked with scoring as many throws as possible inside a 30 second window. Melissa Rosenthal Brenner, NBA senior vice president, Digital Media, said: ‘We’ve always said that basketball can be played virtually anywhere – and today that takes on an expanded meaning.’ ‘Augmented reality presents a variety of fascinating engagement opportunities, so we hope our fans download the app and try out their skills wherever they might be.'”

NBA strengthens ‘basketball anywhere’ ethos with augmented reality game