How Apple’s ARKit and “World Tracking” Will Advance Augmented Reality

Mapping the 3d world with the iPhone’s various sensors:

“Tech-wise, Apple is basically using an advanced system of sensors and process to map digital objects into 3D space. It’s more than just a 2D camera overlay, but rather a complex network of new tech that measures everything from room dimensions to lighting effects in order to make a digital object look realistic in physical space. Apple calls this process “world tracking,” and it’s what enables iOS 11-compatible devices to present AR experiences.

Because ARKit allows for a smooth transition from ordinary development, it’s likely that we will see a lot of adaptation before we start to see true innovation and new games. The category to watch thus far appears to be puzzle-based gaming. One of the earliest ARKit games has you guiding a tiny adventurer across various platforms, essentially solving a puzzle along the way.

Games associated with casinos, too, will provide a strong creative foundation. We may think of these as games exclusive to certain environments or even certain countries where real money gaming is legal and prevalent. But it’s a broader category than that. These games have expanded from desktops to laptops and even mobile devices, such that 3D card playing, slots, roulette, etc. are quite popular on phones and tablets. These are games to watch in AR because of their relative design simplicity. 3D, AR representations of these games will feel more real, and simulate the experience of being in a real casino.”

How Apple will build its mobile AR entertainment

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About Andy Wibbels

Andy is an award-winning blogger and author of the book Blogwild! A Guide for Small Business Blogging. His work has been featured in The Wall Street Journal, USA Today, Entrepreneur, Wired, Business Week, Forbes, and other national and international media. He was worked at several San Francisco startups including Typepad, Get Satisfaction, SInMobi, Keas, and Mindjet. Currently, Andy is Director of Marketing at Lucidworks. Tw · Fb · G+ · Li

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