Category: General

BL has been blogging her frustration with Dell over the past few weeks – she finally got a phone call from tech support! My phone call from Dell and the strategy that led to it are remarkable on several counts. Dell has realized that: 1- a single customer, even one who may have bought only […]

It’s the lament of tech support desk jockeys everywhere. RTFM. Read the F_cking Manual. In my elearning days it was a constant and consistent case that people don’t read directions either because 1) they aren’t written 2) they aren’t written well 3) they aren’t accessible 4) they aren’t helpful or 5) they are in a […]

OPEN from American Express is sponsoring a teleseminiawebinar on small business branding: An engaging panel discussion on brand-building with makeup artist Bobbi Brown, Kate and Andy Spade, and moderator Jean Chatzky. The forum will focus on how these people went from small business entrepreneurs to global icons, and at the end of the discussion they […]

Forbes magazine has recommended Blogwild as part of their book club Perfect for small businesses and nonprofits, this book is a funny, fast-results guide to business blogging.

Andrea works on correlating a great sex life with a great business: What do you think the correlation is? Great sex => Physical looseness => ‘Ease’ier approach to business (less stress, anxiety, struggle) => Better Results? Or maybe it’s more like: Fabulous day of sales => Celebratory glass of wine + a nice stint of […]

Put up. Or shut up. http://GOblogwild.com/book45/

Have you been paying attention to Rich Schefren’s roll-out of his coaching program? If not you are missing a complete case study in how to create anticipation, stoke demand, deliver sales and keep customers begging for more. Check his blog for the goods.

This is just nasty. It’s a quasi-social-networking site for teens designed to allow them to “express their individuality,” yet it screens all content, tells parents their kids have joined and forbids users to e-mail one another. Oh, and it calls users “hubsters” — a twist on hipsters that proves just how painfully uncool it is […]

I was emailed a request for an interview with a newsletter on the topic of web traffic. I browsed the site – one of those super-loud salespage sites with jagged image editing and too many exclamation points. The testimonials included many internet marketing notables and one that stuck out. I emailed this marketing expert if […]

(via Blogads blog) CBS Corp. is enlisting eggs in its scramble to attract viewers. The CBS logo and slogans promoting the TV network and its series will appear along with coded expiration dates on eggs sold by grocers — another promotional measure in the competitive world of television. More than 35 million eggs will be […]