Category: General
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Fiona Apple Album Leaked
Fiona Apple finished recording Extraordinary Machine in May of 2003, but Sony/Epic executives did not think it would sell enough copies to justify the cost of promoting and distributing it. Rather than spend more money, Sony/Epic decided to cut their losses and not release the album at this time. The album has been leaked online […]
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Blog Marketing for Entrepreneurs: Be Useful and Entertain
I keep mulling over this diagram: (that was supposed to be a coin but seems more like a glowing stargate) I’m always chiding my blogging clients to remember the two main reasons people go online: to be entertained or for utility. How can your blog be entertaining today – not just snarky and bitchy (that […]
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Blogs are the New Whitepaper
Another sign of the shifting digital sands. For a small company, whitepapers seem stuffy, overly-formal, and marketroid-speak-laden. I won’t rule out ever writing one, but for now, weblogs are doing the trick. All you need is a collection point to tie together your “greatest hits” from the blog.
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How Podcasting Works (Draft)
I’ve been getting a bunch of requests to talk about podcasting (and am working on a course as well). I put together a quick Flash demo that talks about how it works. Audio isn’t correctly leveled – probably need to rerecord some stuff. How Podcasting Works (924 KB, Flash). (Draft version) More on the way! […]
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5 Top Subscription Marketing Mistakes
Not having obvious subscription links and pages. Lack of strong benefits in copy. Unfriendly ecommerce forms. No premiums or special reports. Generic interstitials for non-subscribers. Full report at ContentBiz.
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Buzz and Viral Marketing with Blogs
Full audio of our call with Susie Gardner (53.1 MB, MP3). 00:00 Introductions Susannah Gardner, web designer for Hop Studios and author of Buzz Marketing with Blogs for Dummies. How you discovered the web? How you found blogs? 06:00 Your Definition of a Blog Websites designed for constant updates of smallpieces of information. Like journals, […]
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Y! News: Blogs Spread Spyware
Kinda. Really, bloggers use free bells and whistles that they add to their site. My favorite part: Q: Does this happen to everyone who visits a blog that has spyware on it? A: It happens to blog visitors who have their security settings set too low on Internet Explorer.
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Graphic Designer Wanted
I need a graphic designer that can do ‘airline safety card’-esque illustrations. Email or leave a comment if you have a suggestion!
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BluggCaster
BluggCaster is a Flash-based podcast player.
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Blogging, Journalism and Credibility
Rebecca’s posted her final version of her notes from the BloJoCred conference: BLOGGING, JOURNALISM & CREDIBILITY: Battleground and Common Ground