Blogs are the New Whitepaper


Another sign of the shifting digital sands. For a small company, whitepapers seem stuffy, overly-formal, and marketroid-speak-laden. I won’t rule out ever writing one, but for now, weblogs are doing the trick. All you need is a collection point to tie together your “greatest hits” from the blog.

Leave a Reply

Your email address will not be published. Required fields are marked *