I keep mulling over this diagram: (that was supposed to be a coin but seems more like a glowing stargate)
I’m always chiding my blogging clients to remember the two main reasons people go online: to be entertained or for utility. How can your blog be entertaining today – not just snarky and bitchy (that is way too easy) but maybe even a little provocative… or even bold, outrageous and provocative (a BOP! statement as Tina and Andrea say). How can your blog break through the chatter by saying the unsaid? If provocative seems a little too Current Affair (it’s back, baby!) then think of being evocative… evoke a reaction from your readers…
And usefulness… aside from politics and geekery, the most popular posts are often how-to’s. The internet is built on the FAQ concept: anyone can learn anything they want on their own time and there’s no such thing as a stupid question. How can you contribute to the knowledge collective? Write a quick 5-step guide on something you’ve done or you’ve learned. Make it a point to login to Wikipedia once a week and add to the world’s knowledge.
Oh and give it away for free.