From the contact form:
Andy, I was just about to pass your site on to a friend of mine who is also in internet marketing when I came across your word “bastard.” That is unacceptable language in a professional situation and many people find it offensive. You will find greater success with a greater number of people when you use respectable words. Just a tip from a friend…
I am keenly aware of the language I use and the effect it has on others and how it communicates my brand and personality. If someone is riled by sharp language then they probably aren’t a good fit for me or my business.
And it also means they haven’t heard me talk about asshole marketing, tag whores, or calling bullshit on John Gray.