Being generally rude and making fun of people, especially those who are well known in the blogosphere, has proven to be outstanding linkbait. Just look at thosebastards.com. They've made a business out of poking fun at high profile bloggers and others. The Rich Jerk is another great example of rude/asshole marketing. This guy has made a fortune selling his ebook, and a lot of his success is due to the clever marketing angle he uses. The arrogant and witty persona he assumes generates buzz. Some of it is rather funny, actually.Often the only way to rise above the marketing noise is to be passionate - or provocative. Sometimes I think a mean sense of humor can go a long way.
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Hi there.
I'm Andy Wibbels. I am working on a blog redesign so things might be a little clunky for a few days. You can learn more about my book, Blogwild, at http://GOblogwild.com/. Right now I'm working in San Francisco at Six Apart where I'm the product manager for Blogs.com. You can add my blog to your Google, Yahoo, Bloglines or other homepage. You can also follow me on Twitter, Facebook and Friendfeed.
I sometimes blog about Trent Reznor (parts 1 and 2), cubicle slang, D&D, furries and fanfic, Fosse, freakfilters, indigo children, The Secret movie, sexy deliverymen and dungeon furniture. Here's my most popular post.
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