WSJ: Blogs Great for Small Business


While any size company can use such a strategy, small businesses may benefit most: Blogs offer little-known small businesses name Recognition, and the chance to boost traffic well beyond what they’d get if they were simply offering goods and services for sale.
“It’s a new way of communicating, rather than marketing,” says Charlene Lee, an analyst at Forrester Research. Like other forms of publishing, blogs attract the largest audiences when they avoid overt commercialism and deliver compelling and credible content, Ms. Lee says.
In a similar vein, blogs with character are seen as more effective than some more traditional online-marketing strategies, such as static, brochurelike Web sites and electronic newsletters that may get blocked by spam filters.

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