Why Podcast?

(via Steve)
Do it if:
If your information has a long shelf-life
If you don’t necessarily need your audience to access your news instantly
If you want your listeners to have control over when they receive your information
If you want to transmit information easily worldwide without the technical requirements of a live Web cast or broadcast licenses
Don’t if:
If your information is time-sensitive
If you’re a publicly traded company looking to rely on podcasting to meet the SEC’s RegFD requirements
If you need a large, live audience to receive your information at the same time, in real-time
Full article right here.

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