Yvonne’s close encounter gives insight in why physicians and hospitals might add blogs to their marketing mix:
I don’t want to give them that information. There’s too much on the internet already, the doc declared. Great opportunity to make sure they have correct information, I replied. But they don’t need to know all that, he proclaimed. It would only confuse them. Besides there are not too many physicians, in fact there are not enough. And I’m too busy now. I don’t need any more patients.
It would only confuse them. Those peasants. How dare they research their own conditions online and understand how to make the best healthcare decisions possible.