I’ve been getting a ton of inquiries about
Armand Morin’s latest product, Blog Power. I took a look at the demo video and as far as I can tell, here is what is going on:
The software (which runs on your computer), grabs articles and RSS feed items based on what keywords you give it. It then wraps these up into a multitude of blog posts and then sends them out every few minutes through email. Your blog tool receives the email and posts it to your blog.
The idea is that by cranking through a bunch of blog content in a short amount of time, you’ll get a high Google ranking which will send people to your website where they’ll see a bunch of text ads related to the blog’s content and you’ll make money for hosting those ads. Long story short:
You are ripping off content that isn’t yours, without permission and automating the publishing of it to pimp for clicks.
I think techniques like this are akin to dropping raw sewage into a public resovoir. Some see the internet as their oyster to scrape as they please, even if it means floating their own turds to cloud the water for the rest of us.
I admire Armand for many of his other innovations but this looks like another quick and dirty tool that will pollute the blogosphere to game Google. Remember when there was the madness about META tags and everyone abusing those to make a buck? This is the same thing.
Getting indexed by Google in 48 hours is really no big deal: I do it every week. I changed a tag in my personal blog within 2 days I was the top result for that term and have held there steady for 3 weeks. When I reviewed ‘Instant Video Generator’ I was the #3 result for that term within 2 days and stayed there for weeks (even though it was a bad review). During the tsunami, I was on the first page of hits for ‘tsunami images’.
I’m always skeptical of the ‘marketing of marketing’ and often see it like a pyramid scheme where there is always just one more thing I need to buy to live that internet lifestyle I keep hearing about.
I think it comes down to how you view the internet.
- Do you see the internet as a public commons that is a marketplace of not just goods, but ideas and content?
- Or do you see it as the wild west where you can pan for gold and nuts to everyone else?
Disclaimer: I have not purchased this
Armand’s product – I am going off of what I saw in the demo video.