Wall Street Journal Looks at Those Amazon Campaigns


Nice

One major quirk: Used and new book sales are counted equally. So an author anxious about his sales ranking could put a few dozen of his books for sale for a penny apiece and ask a friend to buy them all.

Outside the top 1% or so of books, few sell multiple copies a day, so little separates books with rankings tens of thousands, or even hundreds of thousands, apart.

Hence, sales pitches such as those from Mr. Frishman to new authors eager to become best-sellers, if only for an hour and only on a single site. "Everyone wants to call themselves a best-seller if they can," he says, even if it means doing so by luring would-be buyers with bonuses.

Our girl, Suzanne F-B featured.

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About Andy Wibbels

Andy is an award-winning blogger and author of the book Blogwild! A Guide for Small Business Blogging. His work has been featured in The Wall Street Journal, USA Today, Entrepreneur, Wired, Business Week, Forbes, and other national and international media. He was worked at several San Francisco startups including Get Satisfaction, SAY Media, InMobi, Keas, and Mindjet. Currently, Andy is Director of Marketing at Lucidworks. Tw · Fb · G+ · Li

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