Viral Videos: Marketing or Mistake?

Liz Gaines over at NewTeeVee, following up on an earlier article on how to master viral video advertising, penned an interesting post about how a Stanford graduate student achieved over 20 million views on YouTube – but not necessarily in the most admirable way.
Who you are, how you show up, what you do every day – in your personal and professional life – these things are a reflection of your personal brand.
How do you want to show up in the world?
Tara