Usability, Redesign and Your Local ATM

Usability and design touches us all day, every day – every single item around you right now was designed by someone, somewhere with varying degrees of attention to your needs and goals. ATMs are a huge exercise in design and functionality that has to be immediately accessible and useful and obvious. For me they are never fast enough and the latest ones that suck up cash without an envelope make me skittish.

Pentagram design company just finished up design for 7,000 Wells Fargo Bank ATMS.

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"From looking at usage statistics, the design team learned that the single-most used feature of an ATM is the cash withdrawal. Even though many more services are available, most people simply want to be able to quickly and safely punch in their security code, get the cash, and leave. The objective for the new UI was to continue to offer quick and easy cash withdrawals, while making the other services more visible and accessible."

They built the design around the most used feature and went from there.

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About Andy Wibbels

Andy is an award-winning blogger and author of the book Blogwild! A Guide for Small Business Blogging. His work has been featured in The Wall Street Journal, USA Today, Entrepreneur, Wired, Business Week, Forbes, and other national and international media. He was worked at several San Francisco startups including Get Satisfaction, SAY Media, InMobi, Keas, and Mindjet. Currently, Andy is Director of Marketing at Lucidworks. Tw · Fb · G+ · Li

3 thoughts on “Usability, Redesign and Your Local ATM

  1. Tara Kachaturoff

    Love the design. No fluff. Just the basics. Fast, easy, functional. That’s all I ever look for when it comes to great design. That’s why I like your design work Andy. No distracting extras.

    Reply
  2. Angel Baby

    I love the new design. It gets you in and out faster than ever before. plus they have the cool touch screen!!!!
    ooh pretty!!!!

    Reply
  3. Julie Scipioni McKow

    It’s a good concept, but there’s no place to designate my primary language (do I need “OK,” or “OK”?), and where do I enter my zip code, or mother’s maiden name, or the name of my first pet, or…

    Reply

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