True Sharing vs Fake Sharing

Lawrence Lessig on a key difference between YouTube and Flickr:

So there’s an important distinction developing among “user generated contentâ€? sites — the distinction between sites that permit “true sharingâ€? and those that permit only what I’ll call “fake sharing.â€? A “true sharingâ€? site doesn’t try to exercise ultimate control over the content it serves. It permits, in other words, content to move as users choose. A “fake sharingâ€? site, by contrast, gives you tools to make seem as if there’s sharing, but in fact, all the tools drive traffic and control back to a single site.

This entry was posted in General on by .

About Andy Wibbels

Andy is an award-winning blogger and author of the book Blogwild! A Guide for Small Business Blogging. His work has been featured in The Wall Street Journal, USA Today, Entrepreneur, Wired, Business Week, Forbes, and other national and international media. He was worked at several San Francisco startups including Get Satisfaction, SAY Media, InMobi, Keas, and Mindjet. Currently, Andy is Director of Marketing at Lucidworks. Tw · Fb · G+ · Li

Leave a Reply

Your email address will not be published. Required fields are marked *