Trent Reznor’s Pink Spoon

We last talked about industrial music visionary Trent Reznor with the release of his album Year Zero which featured an alternative reality game (part 1 and part 2). Trent is back.

Trent has released Nine Inch Nails’s latest album online for free download – all you have to do is submit your email address and you’re emailed a download link to grab the album in a choice of audio formats. For free.

As said on MeFi, this is about generating leads for the tour:

Acts with staying power (Rolling Stones, Grateful Dead, Pearl Jam, Radiohead, etc) long ago realized that the real money is in the tour, and in owning as much of the tour as possible. The "album" is a promo for the tour, like a leaflet or something.

He is using a free download as a tease to build his email list. Like a little pink spoon of deliciously nihilist ice cream.

As that creepy red-head girl in Dune screams: THE SPICE IS LIFE! M’UA DIB!

Except swap out spice and make it email list.

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About Andy Wibbels

Andy is an award-winning blogger and author of the book Blogwild! A Guide for Small Business Blogging. His work has been featured in The Wall Street Journal, USA Today, Entrepreneur, Wired, Business Week, Forbes, and other national and international media. He was worked at several San Francisco startups including Get Satisfaction, SAY Media, InMobi, Keas, and Mindjet. Currently, Andy is Director of Marketing at Lucidworks. Tw · Fb · G+ · Li

One thought on “Trent Reznor’s Pink Spoon

  1. Tony Edwad

    I didn’t know about this. Thank you. I got to seen them in Chicago for the Pretty Hate Machine tour at the Metro ages ago. Thank you.

    Reply

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