Thought Leadership and Blogging

BL points to David‘s post about John’s post about Sun blogger Jonathan‘s article in the Harvard Business Review, ‘If You Want to Lead, Blog’:
Here are the highlights:

1. Use an honest, humorous, and open voice
2. Show respect for the audience
3. Don’t treat blogging like advertising
4. Don’t micro-mange … communicate the guidelines and let company bloggers loose
5. Revisit and modify your company’s blogging policy if need be
6. Listen to feedback
7. Respond to legitimate feedback
8. Authenticity is paramount.