The Morning Paper Delivered…Blog Style (aka “The Dangerous Experiment”)

The News & Record, a 93,000-daily circulation newspaper in Greensboro, North Carolina, is jumping into blogs big-time. They will be featuring 11 staff-written blogs!

According to industry-watching magazine, Editor & Publisher, “When the paper’s overhaul is complete, it may be a model for the sort of 21st century paper that many journalism big thinkers have been talking about, chewing over, and confabbing on for the last few years.”

But, it is seen as a “dangerous experiment.

“It’s a wonderful idea,” said Phil Meyer, a journalism professor at the University of North Carolina at Chapel Hill. “It’s important for newspapers to try dangerous experiments.”

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