Social Software Gets You Laid

Nice rant on the groupware/social networks trend:

So I said, narrow the focus. Your “use case” should be, there’s a 22 year old college student living in the dorms. How will this software get him laid? “Social software” is about making it easy for people to do other things that make them happy: meeting, communicating, and hooking up.

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About Andy Wibbels

Andy is an award-winning blogger and author of the book Blogwild! A Guide for Small Business Blogging. His work has been featured in The Wall Street Journal, USA Today, Entrepreneur, Wired, Business Week, Forbes, and other national and international media. He was worked at several San Francisco startups including Get Satisfaction, SAY Media, InMobi, Keas, and Mindjet. Currently, Andy is Director of Marketing at Lucidworks. Tw · Fb · G+ · Li

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