Online Publishers Rail Against Google: (via Paid Content)
[S]earch has now become a tool that can be exploited, with specialist agencies paid big bucks by big business to improve their position in search results. “This kind of complex distortion is only made available to the big players and will make business in the long term impossible for small firms.”
Don’t blame Google. Blame the link whores. Google and the search engine folks are smart cookies that will merely route around and filter out the increasing ‘spammy-ness’ of schlocky search engine optimization. Once a search engine is no longer useful – customers will leave it for something else. Just like they left Hotbot for Google.