Fantastic primer from Laura: (via Darren)
Do use meta tags, but use them properly! Meta tags consist of the title, description, and keywords, although there are other tags possible. For SEO, the 3 listed are the most important. Keep them simple and brief. The search engines that still use them have character limits, and also have strict spam rules, so don’t use a keyword more than once. Be specific: â€œinsuranceâ€? is unlikely to get you any rankings, but â€œCalifornia life insuranceâ€? might, as it is a less competitive term.