RSS & Blogs and Affiliate Marketing

Marketing Studies features a interview with affiliate dood, Shawn Collins:

Since it’s increasingly challenging to reach the inbox of affiliates, with Spam filters, ISP black lists, abandoned email addresses, etc., I think RSS will emerge as the preferred tool for communicating with affiliates. Any program with an active blog should expect incremental revenue as a result of reaching affiliates they would not otherwise reach, as well as recruiting new affiliates.

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