MarketingSherpa looks at a promotion Madone bike company did to launch high-cost bicycles. Full case study. Nugget:
They paid more attention to placement and made sure to put an image, text and a call to action above the fold.
Send traffic to a dedicated microsite: All emails were directed to a microsite that further told the story of the new bike. With a sleek and mostly black design, the microsite featured four sections: