Put an Image and Call to Action Above the Fold

MarketingSherpa looks at a promotion Madone bike company did to launch high-cost bicycles. Full case study. Nugget:

They paid more attention to placement and made sure to put an image, text and a call to action above the fold.


Send traffic to a dedicated microsite: All emails were directed to a microsite that further told the story of the new bike. With a sleek and mostly black design, the microsite featured four sections:

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About Andy Wibbels

Andy is an award-winning blogger and author of the book Blogwild! A Guide for Small Business Blogging. His work has been featured in The Wall Street Journal, USA Today, Entrepreneur, Wired, Business Week, Forbes, and other national and international media. He was worked at several San Francisco startups including Typepad, Get Satisfaction, SInMobi, Keas, and Mindjet. Currently, Andy is Director of Marketing at Lucidworks. Tw · Fb · G+ · Li

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